Press Kit
everything you need
to write about h8r.
logos, brand assets, company info, and key facts. if you need anything else, reach out to our press team.
about h8r
two versions for different contexts.
Short — 30 words
h8r is a dating app that matches users based on shared dislikes. pick your hate tags, get matched with people who despise the same things, and bond over mutual hatred.
Long — 100 words
h8r is a dating app built on the premise that shared dislikes create stronger connections than shared interests. backed by research on negativity bias and interpersonal bonding, h8r lets users select from 200+ “hate tags” across categories like food crimes, social sins, and workplace horrors. a proprietary algorithm computes hate-match percentages using weighted similarity scoring and vector embeddings, assigning match tiers from mild to legendary. launching campus by campus across US universities, h8r targets Gen Z daters tired of generic bios and performative positivity. the app is free with premium tiers for power users.
key facts
hate tags
match tiers
target audience
founded
founder
the person behind the app.
Samay Chandna
Founder & CEO
Samay built h8r because he was tired of dating apps that matched people on the most generic common denominators. convinced that shared dislikes are a better predictor of compatibility than shared interests, he created an app that leans into the things everyone secretly bonds over — mutual hatred.
brand assets
logos, colors, and the gradient that ties it all together.
App Icon
Default
Dark
TintedBrand Colors
Brand Gradient
#6B1D9E to #C2185B at 135deg. used across the app, marketing, and social.
usage guidelines
- DOUse the lowercase “h8r” spelling. the “8” replaces the “a” — it's always lowercase unless starting a sentence.
- DOReference the brand gradient (#6B1D9E to #C2185B) in digital materials.
- DON'TSpell it “Hater,” “H8R,” or “Hatr.” it's always “h8r.”
- DON'TModify, recolor, or distort the app icon. use the provided assets as-is.
- DON'TImply that h8r promotes genuine hatred or discrimination. the concept is lighthearted — it's about pet peeves, not prejudice.
media contact
for press inquiries, interviews, and asset requests.